E-stars rock the web
Published by: Business Standard
Aabhas Sharma / New Delhi June 15, 2009, 0:51 IST
Read the entire article at: http://www.business-standard.com/india/news/e-stars-rockweb/361070/
"...It’s no secret that independent artists and bands are cash-strapped when it comes to promoting themselves and require a cost-efficient platform to highlight their work. Freelance filmmaker and theatre director Jigyasa Taneja sums up the phenomenon, “The reach of an internet-based platform is widespread, the speed and accessibility is fantastic and options to upload and compile your videos are varied.” She has her own website www.jigyasataneja.com which keeps her accessible to a virtual audience.
Taneja began a web feed on YouTube, a video sharing portal, on which she displayed her work to millions of viewers. As a result, Taneja assisted on film projects like Being Cyrus and also a few ad films for brands like Nokia, Reliance and Nescafe. She admits, “This has been extremely helpful for me as an independent filmmaker in showing my work to prospective clients.” Since every minute, a ten hour video is being uploaded on YouTube, the portal is a mecca for most independent filmmakers. The portal has shaped into a perfect launch pad for aspiring and professional musicians, amateur and established filmmakers, comedians and even professional content owners."
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