"On the Web, both genders agree that ease of use is the most important aspect of usability. Pose as a visitor. How easy it is to upload/download/view/purchase? However, men prize download speed over easy navigation, while women place both easy navigation and accessibility ahead of download speed. Customization was the least important to both...

How can you use this information when designing your website? Hold on to that question. The first question is about identifying your target market. Is it young men? Your site should fast, simple, easy to understand, and whatever other usability concern one needs to address to make using the site as quick and painless as possible."

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