WebsiteOptimization.com -- "Summary:  In a recent usability survey, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed to easy navigation. Women prefer ease of use, easy navigation, and accessibility. The researchers hypothesize that these different usability criteria are due to differences in how men and women use the Web.

The importance of download speed, for most Web users, has long been established (King 2008). Fast response times foster higher flow states (Skadberg & Kimmel 2004), higher conversion rates (Akamai 2007), higher perceived trustworthiness (Nielsen 1999), and lower user frustration (Ceaparu et al. 2004). But, previous research has also found that differences in gender, age and computer self-efficacy can moderate user priorities. This article explores the differences among men and women in their desire for speed."

Published by: WebsiteOptimization.com

Read the entire article at: http://www.websiteoptimization.com/speed/tweak/usability-criteria/

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