"...It's a tough concept for people to grasp, particularly journalists, who traditionally have had control over every aspect of newspaper consumption, other than actually turning pages for readers. Others have a general understanding of user experience in regard to usability and accessibility standards in terms of making a website that has proper functionality, design and navigation that can be accessed by a wide range of users, including those with disabilities.

But, more and more frequently, when UX is discussed, it is about what users can do online. The social networking sites, like Facebook, MySpace, LinkedIn, Twitter and YouTube, have seen to that. These online tools, in most cases originated to facilitate interpersonal communication, are increasingly being co-opted by news organizations so that they too can provide a meaningful experience to their users..."

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