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Top Google Marketing Tips: 1-20
1. Google pays particular attention to 'TITLE' tags - these are the words which appear at the top left hand corner of your browser. Take particular care when writing your title tags, and include any important words or phrases which are associated with the subject of each page.
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9. When you include images on your webpages, provide 'alt' tags which are provided to display text if your image won't load. Not only is this good for search engine optimisation, it's also good from an 'accessibility' perspective.
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20. Use <HEADER> tags within your web pages. <H1>, <H2>, etc. tags are used to create 'headers' within web pages. Headers imply the text contained within them are 'important', so include your keyword phrases within them. As with all the tips on our site, use them all in moderation!
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Website Accessibility - Structural Sufficiency
